Thursday November 12, 2009

Thanksgiving Greetings!

 
We extend our best wishes to our friends, associates, and customers during this holiday as we give thanks to the One who has sustained us all through this challenging year. Please know that we and our families are so grateful for you.

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Taking Intelligent Action in a Bad Economy

In today’s economy many businesses are saying, “We have to do something, but what?” Depending on whether you are primarily business-to-business or business-to-consumer now may be the best time for action. Consider, for example, the fact that the gross domestic product (GDP) has reversed direction and is now going up even while unemployment is also still on the rise. Also, consumer spending grew 3.4 percent in the third quarter. All of this could mean that potential for future revenue gains might be growing (depending on your market) while cost of services will remain relatively low for a while. Read the rest of the article and find out what you can do.>>

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Book Design for Publishing 2.0

Anyone in publishing knows the landscape has been in great transition. For a while now it has been increasingly incumbent upon the authors to create their own audience and customers through marketing and promotion. And it has increasingly become a prerequisite for authors to show success in sales numbers before a large publishing house will even consider picking them up for distribution.

Add to this that many authors are choosing other avenues to publish even without the big publishers. While traditional publishing is cutting back due to decreased sales revenue, self-publishing, custom-publishing, and vanity-publishing are increasing.

And then there are e-books. E-books can be published online (to be read on your computer or cell phone) or as books specific to certain types of e-readers such as the Amazon Kindle, the Sony Reader, or the Barnes & Noble Nook. Sales of these last sort of books are rising as new e-readers are developed and become popular.

All these tectonic shifts in publishing come together to give us a brave new world for the new author. Read the rest of the article and learn how authors can find their way in a totally transformed publishing industry.>>

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